Welcome To The

About US

70 Years of crafting happiness.

Evolution

 Key Moments & Milestones of Our Journey

In 1954, when free INDIA was finding its feet, the United Family laid the foundation for their first manufacturing unit. It helped us to keep the price under check without compromising on quality.

Mission & Vision

United As One For A Common Goal

Mission

To establish ourselves as the top choice in cookware and home appliances by consistently driving innovation, ensuring safety, and customer-centricity.

Vision

To place happiness at the heart of everything we do, creating an ecosystem of everlasting relationships with our customers, employees, and trade partners.

 Our Culture Inspires Us To Live Our Values

Brand Principles

1.

Happiness

We believe in "Be happy and spread happiness." Our products are crafted to bring joy to our customers.

2.

Respect

Respect for people is foundational. We value understanding perspectives and respecting differences

3.

Quality Assurance

Our core focus is on quality: in products, customer experience, organizational environment, and infrastructure.

4.

Unity

Unity drives us. Together, with shared goals, we strive to achieve our objectives.

5.

Innovation

Innovation sets us apart, driving exceptional performance and unique solutions.

6.

Honesty

We are committed to truthfulness and transparency with customers, employees, and partners, building essential trust.

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