Welcome To The

About US

70 Years of crafting happiness.

Evolution

 Key Moments & Milestones of Our Journey

United Ekta Engineering Udyog Pvt. Ltd. has been a symbol of joy and trust in Indian kitchens since 1954. What began as a stainless steel products business seven decades ago, has grown into a global brand that traverses nations. We ventured into cookware segment with aluminum pressure cookers under the brand name “United”, and it quickly became a beloved household name.

Our transformation into United Ekta brought a wave of modernization and innovation, blending fresh ideas with over seven decades of rich experience. Thoughtful attention to every detail in our products and innovations has made us the preferred choice of India for cookwares and the legacy continues even after 70 years. By offering beauty, durability, and exceptional performance in our products, we bring the joy of using inspiring cookware and savoring better-tasting food to our customers.

Mission & Vision

United As One For A Common Goal

Mission

To establish ourselves as the top choice in cookware and home appliances by consistently driving innovation, ensuring safety, and customer-centricity.

Vision

To place happiness at the heart of everything we do, creating an ecosystem of everlasting relationships with our customers, employees, and trade partners.

 Our Culture Inspires Us To Live Our Values

Brand Principles

1.

Happiness

We believe in "Be happy and spread happiness." Our products are crafted to bring joy to our customers.

2.

Respect

Respect for people is foundational. We value understanding perspectives and respecting differences

3.

Quality Assurance

Our core focus is on quality: in products, customer experience, organizational environment, and infrastructure.

4.

Unity

Unity drives us. Together, with shared goals, we strive to achieve our objectives.

5.

Innovation

Innovation sets us apart, driving exceptional performance and unique solutions.

6.

Honesty

We are committed to truthfulness and transparency with customers, employees, and partners, building essential trust.