United Ekta brought fresh ideas, products, and new technology to the forefront with the legacy of rich experience since last six decades. The new generation gave a strong impetus to the overall business and was also able to establish the new brand -UCOOK in the market with a promise of “ Ummeed se Zyaada”.
UCOOK : Umeed se Zyaada
The genesis of UCOOK heralded transformation through modernization and innovation to the traditional setup. UCOOK brought fresh ideas, products and new technology at the forefront. The last few years of investment in UCOOK has brought in a new charge in the cookware category. UCOOK is now a formidable brand for cookware and Kitchenware in India and countries like Canada, Mauritius, Nepal, Srilanka, Dubai and Saudi Arabia.
Indian Consumer space:
Since our inception, we at UCOOK believe in leading the market with the new innovation and
constant improvement to provide best of the products to our consumers.
With the idea to get established in the market and to sustain for eternity, we always understand the need of the market and our responsibility towards the society. This philosophy gave us the strength to take this tough decision at that time, to manufacture our own products and on the other hand create employment to contribute to the Indian economy. The positioning was done on two strong platforms, one, quality and second, value for money. This unique positioning established United as a brand of choice for the masses.
UCOOK brought the affordable pressure cooker to every household and soon became a basic necessity. The journey which started with few sizes of inner lid cooker reached to a level where we have a wide spread of a most innovative and latest range of cookers starting from 1 Litre to 32 Litres in Inner lid cookers and up to 40 Litres in outerlidcookers. Hard work and patience of promoters along with a strong team of Marketing professionals, designers and technicians have drafted the success story for UCOOK.